Using temporary billboards to drive additional revenue at live events

Create additional media space

Temporary billboards are a great way to drive additional revenue for event organisers. When placed in strategic, high-footfall locations, they can create valuable media space to sell to commercial partners.

The challenge with many temporary event venues is the lack of physical infrastructure and limited opportunities for event owners to commercialise the audience exposure they can provide to partners.

Temporary billboards are relatively inexpensive to hire and create incremental media space to sell to sponsors, helping them engage audiences in a visually impactful way.

They can be set up quickly and easily, offer a high level of visibility for sponsors, and help to create a memorable experience for those in attendance.

Temporary billboards can be used again and again, making them a very sustainable form of advertising and an attractive proposition for environmentally conscious brands.

Considerations

There are a few things to bear in mind when using temporary billboards at your event.

• Make sure the placement of the billboard is highly visible and capitalises on high footfall routes. Entrances and exits are great locations, as well as near key points of interest like stages, food & beverage, and seating, which typically have high dwell time.
• Ensure the copy and creative on the billboard are high impact and relevant to your audience, to maximise engagement and recall.
• Think about how you can utilise digital capabilities to enhance the experience for those viewing the billboard. Using QR codes or NFC tags that link through to additional content or offers can create a more immersive experience.

Utilising temporary billboards at your next event could provide a valuable revenue source and create a more engaging experience for those in attendance. Follow the tips above to make sure they are placed and used in the most effective way possible.