A NEW LOOK FOR SEVENS WORLD SERIES
World Rugby has decided to embrace the ‘sportainment’ aspect of its Sevens World Series, and is reimagining its flagship rugby sevens offering with fan entertainment and a festival atmosphere at the forefront of its plans.
BANANAS FOR BASEBALL
The Savannah Bananas, an outfit that is so much more than just a North American baseball team, is set to tour the US with its own brand of sport and entertainment later this year.
LALIGA SIGNS UP UFC TO CROSS-PROMOTE SPORTS WORLDWIDE
Fans of Spanish football will get a taste of something new in 2023 thanks to a partnership between LaLiga and UFC, the famous mixed martial arts organisation.
FAMILY FUN AT THE FESTIVAL OF CRICKET
What do you get if an England captain, a former England captain and the current England Test team head coach put their heads together to create an event? The Festival of Cricket.
FLAG TO THE FORE AS PRO BOWL ENTERS NEW ERA
The Pro Bowl, the NFL’s annual all-star game, is set for a significant overhaul as the League seeks to reinvent the concept to make it a better experience.
LIVING THE AMERICAN DREAM
American Dream, located outside New Jersey, is not your typical shopping mall. Indeed, when families and friends visit, they are spoiled for choice.
ISU ENCOURAGES PEOPLE WORLDWIDE TO GET THEIR SKATES ON
The International Skating Union (ISU) will next month debut a new annual festival aiming to open up the accessibility of ice-skating sports.
CRUISING WITH YOUR FAVOURITE STARS
The Commanders and First Class Cruises, in conjunction with Royal Caribbean Cruise Lines, have launched a special cruise package that will allow fans to…
R&A TARGETS GOLFERS OF ALL ABILITIES WITH NEW CONCEPT
The R&A is gearing up to launch a new facility which aims to offer new pathways into the sport, whilst appealing to both newcomers and seasoned players alike.
BRAZIL SET TO WELCOME NBA’S LARGEST FAN DESTINATION
The National Basketball Association (NBA) and Nacional Parque Basquete Brasil are poised to launch the North American league’s largest fan destination in the world later this year in Brazil.
