Fans at stadium

CRUISING WITH YOUR FAVOURITE STARS

Imagine going on holiday and bumping into your favourite sports stars every day. That can become a reality through a new fan experience launched by the NFL’s Washington Commanders.

The Commanders and First Class Cruises, in conjunction with Royal Caribbean Cruise Lines, have launched a special cruise package that will allow fans to sail with Washington legends.

Fans will be able to set sail on a seven-night Caribbean cruise from March 25 to April 1 next year alongside their favourite Commanders stars. The likes of Doug Williams, Dexter Manley, Gary Clark, Joe Theismann, Jordan Reed and Santana Moss will accompany fans on their memorable holiday.

Setting sail

The first Washington Commanders Fan Cruise will depart from Miami in Florida with fans travelling on Royal Caribbean’s Harmony of the Seas cruise vessel.

Travellers will stop at a number of Caribbean islands as part of the fan cruise, including Costa Maya, Roatán, Cozumel and Royal Caribbean’s private island, CocoCav.

As part of the trip, guests will have the opportunity to take part in Commanders-themed events and activities like meet-and-greets, Q&A sessions and photo opportunities. There will also be trivia, karaoke, dancing and more in the company of the Washington legends.

As soon as fans step aboard the Harmony of the Seas, they will be immersed in all things Washington Commanders. There will be a ‘Welcome Aboard’ party with player introductions, and basketball shootouts.

Commanders chief partnership officer, Ryan Moreland, said: “As an organisation, it is important to us to provide Commanders fans with the best fan experience possible — whether that be at FedExField or across the Caribbean.

“Having the best fans in football join dozens of players who have shaped the history of this organisation in this unforgettable experience is central to our mission of seeking out exciting and impactful partnerships, and we thank First Class Cruises for helping to bring this unique experience to life for our fans.”

A holiday like no other

Royal Caribbean’s Harmony of the Seas cruise ship features seven distinct neighbourhoods, all with their own character and innovative at-sea experiences.

The vessel will not only offer a chance to mix with Commanders legends, but also to take in upscale entertainment to really cement the high-end fan experience.

The ship includes the likes of four pools and 10 whirlpools, water slides, lounges, surfing simulators, rock climbing walls and a zip line. The range of activities means that the cruise caters for any Commanders fan, young or old.

“This is the ultimate experience for any Commanders fan,” said Rebecca Nahom, director of marketing for First Class Cruises. “We are excited to bring fans closer to their favourite team in such a unique way. Sailing on the Harmony of the Seas, one of the world’s most exclusive and premier cruise ships, alongside Washington legends, offers a once in a lifetime opportunity for every Commanders fan.”

Doug Williams, Commanders legend, Super Bowl MVP quarterback and senior adviser to team president Jason Wright, added: “Washington football fans are the most passionate and dedicated in the sport — and their years of loyalty made our careers in burgundy and gold so special.

“Bringing these two groups back together for a week in the Caribbean will be an unforgettable experience for all, and the legends look forward to connecting with the fans and reliving some of our most memorable moments.”

Image: All-Pro Reels / CC BY-SA 2.0 / Edited for size


 

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