LaLiga brings together passion for music and football
RCDE Stadium, the home of LaLiga club Espanyol, is set to play host later this year to a new event that promises to mix the worlds of football and music,…
Baseball World Cup glory to become a virtual reality
The increasingly symbiotic relationship between the physical and digital elements of sporting events has led to innovative moves towards esports, non-fungible tokens (NFTs) and the metaverse by clubs of different…
Enhancing the Event Experience in an Era of Uncertainty
It was always inevitable that the countless, unavoidable event postponements of 2020 would lead to congestion on this year’s sporting calendar. The consequences of the widespread disruption caused by Covid-19…
Global Bike Festival to descend on the Austrian Alps
The Austrian Alpine resort town of Saalbach-Hinterglemm will host an innovative new mass-participation cycling event later this year in which the aim will be to focus just as much on the experience off the bike as on it.
Women’s T20 World Cup seeks record-breaking finale
The 2020 Women’s T20 World Cup draws to a close in Melbourne on Sunday, with organisers targeting a new record for the final.
Paralympic Museum to engage with enthused Japanese market
The International Paralympic Committee (IPC) will make further efforts to engage with what it claims is unprecedented local interest in the Paralympic Games by launching its first Paralympic Museum later this year in Tokyo.
LaLiga’s AI drive
Artificial intelligence (AI) is being harnessed by LaLiga across a range of innovative platforms and devices, helping the Spanish football league to focus on enhancing the fan experience for supporters at stadia and further afield.
Revitalizing the fan experience in a soccer-specific stadium
With the average Major League Soccer franchise having played at its home stadium for nearly 10 years, it is perhaps little surprise that there are signs that the novelty factor is wearing off for some fans, even though the action on the field has improved exponentially.
Principality Stadium tunes up for Six Nations
Defending champion Wales commenced its 2020 Six Nations campaign with an emphatic 42-0 win over Italy on Saturday, with the visiting team also having to contend with the ‘extra man’ that is the home crowd at Principality Stadium.
Miami’s Super Bowl Experience
There is little in the sporting world to rival the fanfare surrounding Super Bowl, as those who congregated in Miami for the 54th edition of the NFL American football league championship game at the weekend will testify. Hard Rock Stadium attracted a sell-out crowd of just over 62,000 for Sunday’s clash, which saw the Kansas City Chiefs beat the San Francisco 49ers 31-20.
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