MAJOR LEAGUE SOCCER’S (MLS) COLUMBUS CREW’S PLAZA ACTIVATION
Major League Soccer’s (MLS) Columbus Crew and financial services company JPMorgan Chase recently unveiled the Chase Plaza at Lower.com Field, with the newly named space set to feature multiple activations and opportunities for local businesses to connect with fans.
Before each MLS match, fans are now able to experience interactive elements such as music, games, giveaways, corporate partnership activations and more. There will also be a slate of ‘specials’ at The Pub, which is located at Lower.com Field.
MOTOGP BIDS TO BRING FANS CLOSER TO THE STARS
MotoGP, the premier motorcycle-racing world championship, is focusing on enhancing the spectator experience after sealing a new partnership that promises to “usher in a new era of fan events”.
Dorna Sports, which organises MotoGP races worldwide, has struck a three-year agreement with NSN (Never say Never) to stage a series of events designed to offer a fresh perspective to fans.
EUROPEAN GAMES FAN ZONES TO GALVANISE WIDESPREAD INTEREST
Organisers of the upcoming European Games in Kraków-Małopolska, Poland, are putting preparations in place to share the vivid experiences of the multi-sport event across the country.
RIDELONDON TAKES TO THE CAPITAL’S STREETS
This year, the 10th anniversary edition of the annual RideLondon event took place, with tens of thousands of amateur cyclists taking part as some of the sport’s most famous names also took to the roads.
FIBA SET TO FLOOR FANS WITH INNOVATIVE GLASS-COURT TECH
The forthcoming U19 Women’s Basketball World Cup, to be held in the Spanish capital of Madrid, will set a first for the International Basketball Federation (FIBA) by rolling out new court technology that promises to ramp up game presentation.
Scheduled for July 15-23, the U19 World Cup will see an innovative glass flooring court – capable of showing videos and imagery, among other things – installed for all final-phase games at the Palacio de los Deportes de la Comunidad de Madrid – the arena otherwise known as WiZink Center.
AN EXPERIENTIAL EXHIBITION TO CELEBRATE ATHLETICS’ HERITAGE
Ahead of this year’s World Athletics Championships in Budapest from August 19-27, governing body World Athletics has unveiled the stunning Museum of World Athletics (MOWA) Heritage Athletics Exhibition in the Hungarian capital.
The exhibition celebrates the 40th anniversary of the World Athletics Championships, with the first edition having taken place in 1983 in Helsinki, Finland.
FAN PARKS BACK AS IPL RETURNS TO FULL EXPERIENCE
The 2023 edition of the Indian Premier League (IPL) got underway on the final day of March, with fans once again able to enjoy the full, vivid experience of the world’s most lucrative T20 cricket competition for the first time since 2019.
THOUSANDS JOIN AJAX’S VR PENALTY DRAMA
Dutch Eredivisie football club AFC Ajax recently introduced a new stadium-wide virtual penalty shootout, with thousands of fans able to ‘take a penalty’ at Johan Cruyff Arena in Amsterdam.
FC DALLAS LOOKING UP WITH MESMERISING DRONE SHOWS
With the new Major League Soccer season up and running, FC Dallas is aiming to give fans an exciting experience in the skies above Toyota Stadium, as well as on the field.
CELEBRATING AN INCLUSIVE EXPERIENCE AT REAL BETIS
With the new Major League Soccer season up and running, FC Dallas is aiming to give fans an exciting experience in the skies above Toyota Stadium, as well as on the field.
