The Austrian Alpine resort town of Saalbach-Hinterglemm will host an innovative new mass-participation cycling event later this year in which the aim will be to focus just as much on the experience off the bike as on it.
The 2020 Women’s T20 World Cup draws to a close in Melbourne on Sunday, with organisers targeting a new record for the final.
The International Paralympic Committee (IPC) will make further efforts to engage with what it claims is unprecedented local interest in the Paralympic Games by launching its first Paralympic Museum later this year in Tokyo.
Artificial intelligence (AI) is being harnessed by LaLiga across a range of innovative platforms and devices, helping the Spanish football league to focus on enhancing the fan experience for supporters at stadia and further afield.
With the average Major League Soccer franchise having played at its home stadium for nearly 10 years, it is perhaps little surprise that there are signs that the novelty factor is wearing off for some fans, even though the action on the field has improved exponentially.
Defending champion Wales commenced its 2020 Six Nations campaign with an emphatic 42-0 win over Italy on Saturday, with the visiting team also having to contend with the ‘extra man’ that is the home crowd at Principality Stadium.
There is little in the sporting world to rival the fanfare surrounding Super Bowl, as those who congregated in Miami for the 54th edition of the NFL American football league championship game at the weekend will testify. Hard Rock Stadium attracted a sell-out crowd of just over 62,000 for Sunday’s clash, which saw the Kansas City Chiefs beat the San Francisco 49ers 31-20.
As the home of the largest arts festival in the world, it is perhaps little wonder that rugby union fans congregating in Edinburgh for Scotland’s upcoming Guinness Six Nations matches against England on February 8 and France on March 8 will be welcomed to a stadium that will have been ‘festivalised’.
The European Men’s Handball Championship concludes this weekend, with the event having ushered in a new commercial partnership that promises to provide an all-new handball experience.
With the number of global esports enthusiasts expected to reach 250 million by 2021, according to market research provider Newzoo, competitive gaming appears ready-made to offer an engaging fan experience for new generations of followers.