R&A targets golfers of all abilities with new concept
The R&A, golf’s global governing body alongside the United States Golf Association (USGA), is gearing up to launch a new facility which aims to offer new pathways into the sport,…
Cruising with your favourite stars
Imagine going on holiday and bumping into your favourite sports stars every day. That can become a reality through a new fan experience launched by the NFL’s Washington Commanders. The…
Brazil set to welcome NBA’s largest fan destination
The National Basketball Association (NBA) and Nacional Parque Basquete Brasil, an operator of theme parks and entertainment attractions, are poised to launch the North American league’s largest fan destination in…
Rugby League World Cup set to thrill on and off the pitch
The upcoming Rugby League World Cup 2021 (RLWC2021) is set to provide a sensational show on and off the pitch, with organisers having revealed details of its accompanying cultural festival….
The Hundred doubles down on family-focused fun for second edition
The sporting summer in England and Wales means one thing: cricket. Last year, The Hundred made its debut in colourful, musical and fiery fashion, leading to over half a million…
Formula 1 to offer exhibition experience
Formula 1 will launch its first international travelling exhibition in 2023, with the venture promising to take fans “behind the curtain” of the motor racing championship. The Formula 1 Exhibition…
Major leagues step up international, fan-facing initiatives
After the NFL American football league last year led the way in returning to international shores, its major league rivals are preparing the ground to follow suit over the coming…
Digital ‘meet-and-greets’ leave a lasting impression
As the world has adapted to the challenges of the past two-and-a-half years, sports clubs and franchises across the globe have strived to maintain and build relationships with fans by…
LaLiga brings together passion for music and football
RCDE Stadium, the home of LaLiga club Espanyol, is set to play host later this year to a new event that promises to mix the worlds of football and music,…
Baseball World Cup glory to become a virtual reality
The increasingly symbiotic relationship between the physical and digital elements of sporting events has led to innovative moves towards esports, non-fungible tokens (NFTs) and the metaverse by clubs of different…
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