Paul Hicks, Director of Experiential and Events Over the last few months we have seen many ‘Experiential’ agencies and ‘Event professionals’ postulate as to what the experiential marketing sphere will…
All of us in the event industry are having to adjust to the business challenges and pressure the Coronavirus pandemic presents. As live events have rightfully taken a back seat…
The Austrian Alpine resort town of Saalbach-Hinterglemm will host an innovative new mass-participation cycling event later this year in which the aim will be to focus just as much on the experience off the bike as on it.
The 2020 Women’s T20 World Cup draws to a close in Melbourne on Sunday, with organisers targeting a new record for the final.
Defending champion Wales commenced its 2020 Six Nations campaign with an emphatic 42-0 win over Italy on Saturday, with the visiting team also having to contend with the ‘extra man’ that is the home crowd at Principality Stadium.
There is little in the sporting world to rival the fanfare surrounding Super Bowl, as those who congregated in Miami for the 54th edition of the NFL American football league championship game at the weekend will testify. Hard Rock Stadium attracted a sell-out crowd of just over 62,000 for Sunday’s clash, which saw the Kansas City Chiefs beat the San Francisco 49ers 31-20.
As the home of the largest arts festival in the world, it is perhaps little wonder that rugby union fans congregating in Edinburgh for Scotland’s upcoming Guinness Six Nations matches against England on February 8 and France on March 8 will be welcomed to a stadium that will have been ‘festivalised’.
The European Men’s Handball Championship concludes this weekend, with the event having ushered in a new commercial partnership that promises to provide an all-new handball experience.
Inspired by the performances of mercurial quarterback Lamar Jackson, fans of the high-flying Baltimore Ravens have learnt to expect the unexpected this season. But even they were surprised by a new fan experience venture rolled out by the NFL franchise at M&T Bank Stadium last month.
With the number of global esports enthusiasts expected to reach 250 million by 2021, according to market research provider Newzoo, competitive gaming appears ready-made to offer an engaging fan experience for new generations of followers.