As the home of the largest arts festival in the world, it is perhaps little wonder that rugby union fans congregating in Edinburgh for Scotland’s upcoming Guinness Six Nations matches against England on February 8 and France on March 8 will be welcomed to a stadium that will have been ‘festivalised’.
The European Men’s Handball Championship concludes this weekend, with the event having ushered in a new commercial partnership that promises to provide an all-new handball experience.
Inspired by the performances of mercurial quarterback Lamar Jackson, fans of the high-flying Baltimore Ravens have learnt to expect the unexpected this season. But even they were surprised by a new fan experience venture rolled out by the NFL franchise at M&T Bank Stadium last month.
With the number of global esports enthusiasts expected to reach 250 million by 2021, according to market research provider Newzoo, competitive gaming appears ready-made to offer an engaging fan experience for new generations of followers.
In the ultra-competitive sports event-hosting sector, Denmark has punched above its weight for several years, attracting numerous top-tier championships to the Scandinavian country.
Throughout 2019, CSM Live have helped deliver three major events for Virgin Sport – the Hackney Festival of Fitness, the London 10k and the Oxford Half Marathon. These involved working with, and producing items for key sponsors: Nike, Asics, One Water, Just Water, NuuN, PowerBar, Foreo, Michelob Ultra, Zipcar, KIND, CNBC & Tenzing.
Airbnb last week made its biggest move to date in the sports market by agreeing a nine-year contract to become a top-tier partner of the International Olympic Committee (IOC), a deal that promises to open up new possibilities for fans attending the Olympic Games.
Snooker fans have been promised a unique luxury experience that aims to provide the ultimate setting to enjoy a major sporting event when the Masters takes place at London’s Alexandra Palace in January.
This week the final event of the 2019 European Tour season takes place in Dubai for the 11th year running, the DP World Tour Championship. CSM Live have delivered the iconic branding in each of the past eleven years for this event, which brings together the top 50 golfers on the European Tour and sees them battle it out to be crowned the 2019 Tour Champion.
When it comes to enhancing the fan experience at an event, being able to call upon the right people to engage with members of the public is a common challenge. As paid staffing resources will only stretch so far, volunteers therefore play a vital role – and few know the role volunteers can play in the fan experience at a major event as well as Mary Cahill, who first got a taste for it as a volunteer herself at the 2003 Special Olympics World Summer Games in Dublin.
