Category: News

WASSERMAN COMPLETES ACQUISITION OF CSM SPORT & ENTERTAINMENT

Wasserman, a leading talent representation and marketing company, is pleased to announce the completion of its acquisition of CSM Sport & Entertainment. The deal will expand Wasserman’s service capabilities and geographic footprint in the sports, music, entertainment and culture industries. As integrations are ongoing, CSM will continue to operate as currently constituted and will formally […]

NFL AFRICA TOUCHES DOWN IN CAPE TOWN

The National Football League (NFL) made a touchdown in Cape Town, South Africa this month, featuring a weekend of fan events to celebrate the commencement of the new 2023 season in the US.

BASKETBALL WORLD CUP SETS NEW BENCHMARK FOR FANS

The 2023 Basketball World Cup has served as a landmark event for the International Basketball Federation (FIBA).

Taking place in the Philippines, Japan and Indonesia, the tournament’s opening game on August 25 shattered the event’s attendance record as 38,115 fans took to the vast 50,000-seat Philippine Arena in Ciudad de Victoria to watch co-hosts the Philippines fall to an 87-81 defeat against the Dominican Republic.

PARIS 2024’S GAMES WIDE OPEN

Paris 2024 organisers have been putting plans in place to make next year’s Olympic and Paralympic Games truly stand out from the crowd in terms of fan experience. From its groundbreaking sustainability goals to creating a Games that is fully inclusive – from what promises to be a stunning opening ceremony to post-event legacy – Parisians are preparing a real party.

GOLF’S VR DRIVE ACCELERATES

Two of golf’s major organisations have ramped up virtual reality initiatives in an effort to bring fans closer to the action this summer.
Ahead of The Open 2023, the R&A and Golf 5 joined forces to bring the major at Royal Liverpool in the UK to the metaverse.
Just like The Open, there were qualifying rounds, starting in July, with the finals set to conclude this month. The overall medal winner of The 2023 VR Open will receive a trophy and tickets to The 152nd Open in 2024, and winners from the other categories will receive limited edition VR Open memorabilia.

DELIGHTED TO ANNOUNCE OUR PARTNERSHIP WITH BORN FREE

We are delighted to announce CSM Live’s partnership with Born Free Foundation. Born Free campaigns for a future where animals and people co-exist, and threatened and endangered species are protected for generations to come.
As part of our partnership, we are investing in a high-impact initiative – beehive fences! This project protects elephants and people from conflict, improves local biodiversity, increases the bee population, and contributes to the sustainable livelihood of farmers.

MAJOR LEAGUE SOCCER’S (MLS) COLUMBUS CREW’S PLAZA ACTIVATION

Major League Soccer’s (MLS) Columbus Crew and financial services company JPMorgan Chase recently unveiled the Chase Plaza at Lower.com Field, with the newly named space set to feature multiple activations and opportunities for local businesses to connect with fans.
Before each MLS match, fans are now able to experience interactive elements such as music, games, giveaways, corporate partnership activations and more. There will also be a slate of ‘specials’ at The Pub, which is located at Lower.com Field.

MOTOGP BIDS TO BRING FANS CLOSER TO THE STARS

MotoGP, the premier motorcycle-racing world championship, is focusing on enhancing the spectator experience after sealing a new partnership that promises to “usher in a new era of fan events”.
Dorna Sports, which organises MotoGP races worldwide, has struck a three-year agreement with NSN (Never say Never) to stage a series of events designed to offer a fresh perspective to fans.

OFFICIAL BRANDING PROVIDER FOR 2023 UCI CYCLING WORLD CHAMPIONSHIPS

We are delighted to share the news that we’ve been appointed the Official Branding Provider for the 2023 UCI Cycling World Championships, taking place in Glasgow and across Scotland this August. We are delivering all event wayfinding, look and feel branding needs for all venues of the 13 UCI World Championships, which have been combined to create the biggest cycling event in history!