After a successful official debut in Denver in August, the International Table Tennis Federation (ITTF) is preparing to stage the second edition of a concept that seeks to reimagine the sport to emphasise its social roots.
The National Hockey League (NHL) is currently in the midst of the second edition of its Global Fan Tour, an initiative the organisation sees as a key part of efforts to reengage with its European fanbase.
Following an absence of over three decades, the International Cycling Union’s (UCI’s) Road World Championships will return to the UK this weekend, with Yorkshire seeking to build on its growing reputation as a hub for the sport.
The 2019 Rugby World Cup (RWC) will kick off in Tokyo later this month, with World Rugby having long earmarked the event as a game-changer for the tournament and the sport itself.
The Solheim Cup, the biennial clash between Europe and the United States’ leading women’s golfers, is set to play out over one of the sport’s iconic courses in the coming days, with organisers seeking to turn the event into a festival-style experience.
Aston Villa welcomed back their fans to a new-look Villa Park for the club’s first Premier League home game since 2016 at the weekend, having brought on CSM Live to carry out a summer makeover at the historic ground.
While the 2019 US Open gets underway in earnest next week, the USTA Billie Jean King National Tennis Center in Flushing Meadows, New York, is already a hive of activity as organisers seek to build on what is claimed to be one of the best fan experiences in sport.
In any normal year, an Ashes series would be the undoubted highlight of an English cricket summer. However, this year’s England v Australia series is a little different though, coming on the back of a Cricket World Cup in which the host nation triumphed in a Lord’s final heralded as one of the sport’s greatest-ever contests.
The organisers of the Tokyo 2020 Olympic and Paralympic Games are expanding upon the traditional fan zone concept with a total of 29 ‘Live Sites’ to ensure the whole of Japan is engaged in the event – whether people are ticket-holders or not.
The holistic fan experience is not just about encountering eye-catching innovations, activations and attractions. Effective wayfinding is vital, ensuring an efficient flow of visitors, but also building anticipation for spectators and making it as easy as possible for them to access facilities and make the most of their visit.