MAJOR LEAGUE SOCCER’S (MLS) COLUMBUS CREW’S PLAZA ACTIVATION
Major League Soccer’s (MLS) Columbus Crew and financial services company JPMorgan Chase recently unveiled the Chase Plaza at Lower.com Field, with the newly named space set to feature multiple activations and opportunities for local businesses to connect with fans.
Before each MLS match, fans are now able to experience interactive elements such as music, games, giveaways, corporate partnership activations and more. There will also be a slate of ‘specials’ at The Pub, which is located at Lower.com Field.
MOTOGP BIDS TO BRING FANS CLOSER TO THE STARS
MotoGP, the premier motorcycle-racing world championship, is focusing on enhancing the spectator experience after sealing a new partnership that promises to “usher in a new era of fan events”.
Dorna Sports, which organises MotoGP races worldwide, has struck a three-year agreement with NSN (Never say Never) to stage a series of events designed to offer a fresh perspective to fans.
EUROPEAN GAMES FAN ZONES TO GALVANISE WIDESPREAD INTEREST
Organisers of the upcoming European Games in Kraków-Małopolska, Poland, are putting preparations in place to share the vivid experiences of the multi-sport event across the country.
LIVING THE AMERICAN DREAM
American Dream, located outside New Jersey, is not your typical shopping mall. Indeed, when families and friends visit, they are spoiled for choice.
GOLF MEETS BASEBALL AT BREWERS’ BALLPARK
The Milwaukee Brewers will roll out what it claims will be a first-of-its-kind entertainment venue in a Major League Baseball (MLB) ballpark later this year, after striking a partnership with indoor golf technology firm X-Golf America.
CSM SURVEY REVEALS BRIGHT FUTURE FOR LIVE EXPERIENCES
After the longest 18 months that most of us in the UK events industry have experienced, a recent survey conducted by CSM presents a bright future for those in retail, sport and events.
BREAKING GROUND WITH A NEW SPORTS BETTING STADIUM EXPERIENCE
In the rapidly expanding, ultra-competitive US betting sector, Capital One Arena recently emerged first past the post amongst the country’s sports venues.
THE FUTURE OF EXPERIENCES SURVEY
As social distancing restrictions ease and the UK opens up again, it presents a unique opportunity for brands to reconnect with consumers starved of cultural immersion for the past year. How has living with a global pandemic impacted consumer appetites to engage with real-world experiences? At CSM we’re keen to understand what the future holds for live experiences.
ENHANCING THE EVENT EXPERIENCE IN AN ERA OF UNCERTAINTY
It was always inevitable that the countless, unavoidable event postponements of 2020 would lead to congestion on this year’s sporting calendar.
REVITALIZING THE FAN EXPERIENCE IN A SOCCER-SPECIFIC STADIUM
This exclusive insight into soccer stadiums’ experience is part of Fan XP- a newsletter designed to keep you abreast of the latest innovations, strategies and more regarding fan experience across the globe.
