Over December and early January, Professional darts captured the attention of a global audience with the largest viewing figures EVER. The Paddy Power World Darts Championship, the showpiece event in the PDC calendar, took place from 15th December 2023 – 3rd January 2024 at the stunning Alexandra Palace, London.
In the midst of a cost-of-living crisis and with participation rates in sport falling in the UK, are brands, rights holders and federations doing enough to support the communities they seek to serve? This was the overarching question we delved into, as our expert panel discussed why companies should be investing in purpose-led partnerships, who they will benefit and how to ensure these partnerships result in meaningful impact.
The New York Islanders NHL ice hockey franchise has taken inspiration from what will be only its second Stadium Series game by unveiling plans for The Park at UBS Arena.
The Islanders have joined forces with healthcare provider Northwell, a team sponsor, along with the New York Racing Association (NYRA) and USA Hockey on what will be a 155,800-square-foot, season-long, outdoor experience that will introduce the first two public pond hockey rinks to the local community.
Supporters of Major League Soccer (MLS) club Inter Miami CF were able to celebrate Lionel Messi’s historic eighth Ballon d’Or win last month with an engaging evening of fan-facing activities.
Inter Miami’s legendary number 10 and captain joined the club earlier this year, and fans have lapped up the opportunity to witness the World Cup winner’s talents on the field.
The 2023 ABB FIA Formula E World Championship season 9 saw another action-packed year of exhilarating electric motor racing. This season we witnessed the debut of Gen3 cars, several E-Prix’s in new locations, and McLaren and Maserati joined the fight for the championship.
Located on Rio de Janeiro’s famous Copacabana Beach, the fan zone featured numerous activations to whet the appetite before the big match. In the week leading up to the game, the fan zone showcased the Copa Libertadores trophy, allowing fans to witness the ultimate prize.
World Rugby will aim to take the sevens format of the sport into a new era next month when its revamped SVNS series launches in Dubai, promising to “bring the biggest party to town” for event hosts.
As Head of Golf, I oversee the work CSM Live provides clients at some of the largest golf events taking place throughout Europe and the Middle East. We work with many clients; however, my time is primarily dedicated to ensuring that the work we provide The R&A and the European Tour Group is the best in the industry.
The Australian Open enters a new era as a 15-day tournament for its 2024 edition, and organisers are looking to raise the bar for what is already acknowledged to be one of the best fan experiences in world sport.
Motorsport fans will be able to experience an immersive race weekend from the comfort of their own home thanks to a new partnership between XTADIUM, a virtual reality (VR) sports hub, and US stock-car racing series NASCAR.