Fan Park access revs up Isle of Man TT engagement levels
Organisers of the world-famous Isle of Man TT have prioritised access to the stars of the motorcycle-racing extravaganza as part of a revamped fan festival that will complement two weeks…
Immersive experience transports New York’s Liverpool fans to Anfield
US-based fans of Liverpool FC were able to get an authentic taste of the world-famous atmosphere of the English Premier League club’s home stadium, Anfield, at a recent experience in…
Less than 100 days to go until the Birmingham 2022 Commonwealth Games begins
A few weeks ago, we celebrated the 100 days to go until the start of the Birmingham Commonwealth Games 2022. The four-yearly event returns to the UK, kicking off this…
Golf meets baseball at Brewers’ ballpark
The Milwaukee Brewers will roll out what it claims will be a first-of-its-kind entertainment venue in a Major League Baseball (MLB) ballpark later this year, after striking a partnership with…
Birmingham 2022’s cultural explosion
The 2022 Commonwealth Games are set to descend on the UK city of Birmingham in July and August, when international athletes will compete across 11 days of sport for a…
LaLiga brings together passion for music and football
RCDE Stadium, the home of LaLiga club Espanyol, is set to play host later this year to a new event that promises to mix the worlds of football and music,…
Baseball World Cup glory to become a virtual reality
The increasingly symbiotic relationship between the physical and digital elements of sporting events has led to innovative moves towards esports, non-fungible tokens (NFTs) and the metaverse by clubs of different…
CSM Live partners with Women in Sport
Live, branding, experiences and events agency, CSM Live is delighted to announce they will be an Event Sponsor of Women in Sport for 2022 as part of a continued partnership….
Breaking ground with a new sports betting stadium experience
Image credit: William Hill In the rapidly expanding, ultra-competitive US betting sector, Capital One Arena recently emerged first past the post amongst the country’s sports venues. In May, the home…
Rebuild v Refresh: an evolving stadium conundrum
Faced with the challenge of attracting back spectators, sports clubs are aware that the stadium experience needs to be irresistible to fans in the “new normal”. This has led, over…
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