MAJOR LEAGUES STEP UP INTERNATIONAL, FAN-FACING INITIATIVES
After the NFL American football league last year led the way in returning to international shores, its major league rivals are preparing the ground to follow suit over the coming months.
NHL SKATES INTO EUROPE WITH EXPANDED GLOBAL FAN TOUR
This exclusive insight into the NHL Global Fan Tour is part of “Fan XP” – a newsletter designed to keep you abreast of the latest innovations, strategies and more regarding fan experience across the globe
