BRAZIL SET TO WELCOME NBA’S LARGEST FAN DESTINATION
The National Basketball Association (NBA) and Nacional Parque Basquete Brasil are poised to launch the North American league’s largest fan destination in the world later this year in Brazil.
MAJOR LEAGUES STEP UP INTERNATIONAL, FAN-FACING INITIATIVES
After the NFL American football league last year led the way in returning to international shores, its major league rivals are preparing the ground to follow suit over the coming months.