CSM Live have recently been shortlisted for a number of specialist categories at the Field Marketing & Brand Experience (FMBE) Awards. Formed off the back of 12 years of leading experience in field, retail and experiential marketing solutions, the FMBE Awards represent one of the most important networking events of the year, attracting leading brands and agencies from across the nation.
The FMBE awards represent a long-standing event that doesn’t just celebrate industry winners but motivates and inspires market-leading and award-winning creative projects. FMBE has delivered a number of significant awards over the years, and in some cases, directly influenced business development, and for others providing a driving force to generate additional creative projects.
“We are very excited to be selected and shortlisted at the FMBE awards. The awards ceremony represents innovative brand creativity and is attended by some of the best brands and agencies. We are thrilled to be recognised for our progressive and creative campaign work. At CSM Live, we are dedicated to delivering experiences that create high impact, and we are very proud to be shortlisted”.
Within the selection of nominated categories for CSM Live includes the Lidl House of Hortus Campaign, shortlisted for Most immersive brand event and Most Effective integration. CSM Live created the House of Hortus for Lidl’s 2018 Christmas campaign, promoting the selection of Hortus gin via an innovative and digital experience.
CSM Live explains that Lidl was particularly interested in promoting their position as a leader in ‘gin-novation’, leveraging their award-winning Hortus Gin. CSM Live created an innovative and immersive experience, promoting the Hortus Gin range in a unique and engaging manner. The Lidl House of Hortus was officially launched in Soho, with additional events located in Cardiff and Edinburgh. The result of the event was an overwhelming positive media response with extensive coverage spanning across major media outlets and a significant uptake on social media channels with the #LidlHouseOfHortus social campaign.
CSM Live have been shortlisted for five awards within the following categories:
- Most effective sponsorship activation – British Airways and Paddy Power
- Most immersive brand event (controlled audience) – Lidl House of Hortus
- Most Effective integration/amplification – Lidl House of Hortus
- Brand Experience Agency of the Year
The prestigious awards evening will be held at Syon Park in West London on Thursday the 26th September 2019. This year’s event will also include an awards breakfast to present the Special Award for Staff and Agency Wellbeing, along with the first ten awards for the FMBE new Inspiration Leaders hall of fame.
