We designed and created Lidl’s House of Hortus as part of their 2018 Christmas campaign, celebrating Lidl’s Hortus gin range through a multisensory and instagrammable experience.
Project Overview
Lidl were keen to showcase their place as the leader of gin-novation, leveraged through their award-winning Hortus Gin brand. We designed an immersive gin-club experience that showcased the Hortus range in a fun and engaging way with consumers and media. Lidl House of Hortus launched in Soho London, before visiting Cardiff and Edinburgh.
Sensory experience
Guests began their experience in the Pink Gin Liqueur Lounge, where Hortus Gin Liqueurs including Rhubarb & Ginger, Rose & Pomegranate and the newly released Spiced Plum were served. As they moved through the experience, visitors were immersed in a sensory Botanical Garden where they learnt about the perfect botanical pairings while enjoying a signature range serve of the Hortus Artisan Dry Gin, Oriental Spiced Gin or Citrus Garden Gin.
Outcome
The Lidl House of Hortus experiential activation proved to be a resounding success, with each location selling out and gin-lovers, including a number of celebrities, flocking to experience the exclusive sensory gin-club.
Lidl House of Hortus received extensive press coverage including national titles such as the Metro, Evening Standard and Daily Mail. Those that attended also shared their #LidlHouseOfHortus experiences across social media, creating great exposure for the gin brand.
If you are interested in learning more or would like to see how we could help you enhance your event please get in touch.
