ISLANDERS EMBRACE THE OUTDOORS
The New York Islanders NHL ice hockey franchise has taken inspiration from what will be only its second Stadium Series game by unveiling plans for The Park at UBS Arena.
The Islanders have joined forces with healthcare provider Northwell, a team sponsor, along with the New York Racing Association (NYRA) and USA Hockey on what will be a 155,800-square-foot, season-long, outdoor experience that will introduce the first two public pond hockey rinks to the local community.
INTER MIAMI MARKS MESSI MILESTONE
Supporters of Major League Soccer (MLS) club Inter Miami CF were able to celebrate Lionel Messi’s historic eighth Ballon d’Or win last month with an engaging evening of fan-facing activities.
Inter Miami’s legendary number 10 and captain joined the club earlier this year, and fans have lapped up the opportunity to witness the World Cup winner’s talents on the field.
COPA LIBERTADORES’ CARNIVAL ATMOSPHERE HITS THE BEACH
Located on Rio de Janeiro’s famous Copacabana Beach, the fan zone featured numerous activations to whet the appetite before the big match. In the week leading up to the game, the fan zone showcased the Copa Libertadores trophy, allowing fans to witness the ultimate prize.
‘PARTY COURT’ PLANS IN EXTENDED AUSTRALIAN OPEN
The Australian Open enters a new era as a 15-day tournament for its 2024 edition, and organisers are looking to raise the bar for what is already acknowledged to be one of the best fan experiences in world sport.
NFL AFRICA TOUCHES DOWN IN CAPE TOWN
The National Football League (NFL) made a touchdown in Cape Town, South Africa this month, featuring a weekend of fan events to celebrate the commencement of the new 2023 season in the US.
PARIS 2024’S GAMES WIDE OPEN
Paris 2024 organisers have been putting plans in place to make next year’s Olympic and Paralympic Games truly stand out from the crowd in terms of fan experience. From its groundbreaking sustainability goals to creating a Games that is fully inclusive – from what promises to be a stunning opening ceremony to post-event legacy – Parisians are preparing a real party.
GOLF’S VR DRIVE ACCELERATES
Two of golf’s major organisations have ramped up virtual reality initiatives in an effort to bring fans closer to the action this summer.
Ahead of The Open 2023, the R&A and Golf 5 joined forces to bring the major at Royal Liverpool in the UK to the metaverse.
Just like The Open, there were qualifying rounds, starting in July, with the finals set to conclude this month. The overall medal winner of The 2023 VR Open will receive a trophy and tickets to The 152nd Open in 2024, and winners from the other categories will receive limited edition VR Open memorabilia.
OFFICIAL BRANDING PROVIDER FOR 2023 UCI CYCLING WORLD CHAMPIONSHIPS
We are delighted to share the news that we’ve been appointed the Official Branding Provider for the 2023 UCI Cycling World Championships, taking place in Glasgow and across Scotland this August. We are delivering all event wayfinding, look and feel branding needs for all venues of the 13 UCI World Championships, which have been combined to create the biggest cycling event in history!
EUROPEAN GAMES FAN ZONES TO GALVANISE WIDESPREAD INTEREST
Organisers of the upcoming European Games in Kraków-Małopolska, Poland, are putting preparations in place to share the vivid experiences of the multi-sport event across the country.
RIDELONDON TAKES TO THE CAPITAL’S STREETS
This year, the 10th anniversary edition of the annual RideLondon event took place, with tens of thousands of amateur cyclists taking part as some of the sport’s most famous names also took to the roads.
