OFFICIAL BRANDING PROVIDER FOR 2023 UCI CYCLING WORLD CHAMPIONSHIPS

We are delighted to share the news that we’ve been appointed the Official Branding Provider for the 2023 UCI Cycling World Championships, taking place in Glasgow and across Scotland this August. We are delivering all event wayfinding, look and feel branding needs for all venues of the 13 UCI World Championships, which have been combined to create the biggest cycling event in history!

As an industry-leading sports and entertainment marketing agency and trusted experts for federations, event organisers and partners across sport, entertainment and public sectors, we’re excited to play our part in the branding, event design and signage across the 13 different UCI World Championships for cycling’s different disciplines that will be hosted in a variety of venues throughout Scotland.

There’s 13 high-adrenaline events for everyone to enjoy, including Track and Para-cycling, Track at the Sir Chris Hoy Velodrome, BMX Racing at Glasgow BMX Centre, BMX Freestyle (Park and Flatland) and Trials at Glasgow Green, Indoor Cycling (artistic cycling and cycle-ball) at the Emirates Arena, Mountain Bike Cross-Country, and Marathon in Glentress Forest, Tweed Valley, Mountain Bike Downhill in Fort William and Road and Para-cycling Road across Scotland.

Stuart Turner, Chief Operating Officer, 2023 UCI Cycling World Championships said: “We are so pleased to have CSM Live join as our Official Branding Provider given their extensive experience in branding for major global sporting events. The look, feel and wayfinding throughout our venues and UCI Championship regions is a vital aspect of the event, and we are happy to have CSM Live join the UCI Cycling World Championships peloton.”

Giles Stanford, CSM Live Director of Global Events said: “We are delighted to be involved in the first edition of the combined UCI Cycling World Championships. CSM Live has delivered at many major sporting events in Glasgow previously, including the Commonwealth Games and European Championships and it is great to be back in the city and working across Scotland with our loyal local suppliers. We are deep in preparations for both venue and city dressing for the event and can’t wait get on site in four weeks.”

As the world watches and celebrates this championship, we look forward to sharing the success with you and creating an unforgettable experience!