West Ham stadium branding


When West Ham United F.C. moved into the London Stadium, our objective was to transform the heart of the Olympic Games London 2012 into the new home of the famous Premier League club.


To bring the club’s heritage to life we created a number of transformatory elements including a massive concourse display, the iconic stadium wrap and the huge digital screen. Through designing a series of visuals with the club’s assets, imagery and player content we were able to brand the stadium in the colours of the Hammers, whilst also designing flexible and easily changeable branding applications as the venue remains a multi-purpose event destination.

For more information on our approach, vision and execution of stadium rebrands, take a look at our Stadium Book. It features six in-depth case studies of our work in and around stadiums, and how we help elevate the experience of staff, fans and players.