We love stadiums. They’re the home advantage and the physical structures that house our country or club’s identity. This identity is a sum of parts; a badge, a colour palette, a set of values, a history, a people.
We take a creatively led, brand-focused approach to enhancing and transforming stadiums. We invest time in understanding user journeys and create engaging and meaningful solutions. And because we’ve worked with stadiums for over 70 years, our knowledge and expertise mean our solutions are realistic and of the highest quality.
We not only help rights holders create extraordinary experiences for their fans, we also help create additional revenue opportunities by enabling sponsors and partners to have more impactful engagement with fans.
We believe a home stadium represents a fundamental element of this identity. Experiencing a stadium is a journey; from the first sight, the approach, the sounds and smells, all the way to the match-day action. Players, fans and staff have their own experiences and connections with stadiums and these have the power to stir emotion, have real impact and become imprinted in people’s memories. It’s those experiences that drive our passion.
In a time where those in sport are placing more value on their ‘brand’, how that lives and breathes through a stadium presents a huge opportunity to engage, inspire and amplify experiences. Increasingly stadiums need to provide more than a place where matches are watched; fan zones, functions, concerts and activations are commonplace, and taking a holistic and adaptive approach is key.
As a showcase of our passion we have created a beautiful book featuring six in-depth case studies of our work in and around stadiums, looking at our approach, vision and execution and how we help elevate the experience of staff, fans and players.
The stats from the case studies:
Eric Cantona once said ‘you can change your wife, your politics, your religion, but never ever can you change your favourite football team.’ I think he’s right. The Constant Vanden Stock Stadium is the home ground of R.S.C. Anderlecht and the location of some of the biggest joys and minor tragedies in my life.