Aiming to put the spotlight on key sustainability messaging, Shell Aviation tasked our Live team with producing and delivering Shell’s ‘Window of Opportunity’ for the IATA Fuel Forum, in New Orleans.
The event, attended by member airlines and strategic partners, focussed on the small window of opportunity we have to come together to tackle climate change.
In a great showcase of cross-company collaboration with CSM Production, our team designed and produced a 3x3m booth featuring two LED-backlit walls and T-OLED screen posing as an aeroplane window.
Delegates were encouraged to take a look through the ‘window of opportunity’ and listen to the short film via wireless headphones. The booth achieved an outstanding engaged visitor conversion of 74% (35% above industry average).
Shell Aviation also hosted an evening dinner, with interactive items provided to entertain guests.
Activations included an interactive dinner menu where guests could open the ‘window’ tabs to reveal their menu, a mosaic wall encouraging guests to work collaboratively to ‘build the bigger picture’ and a gift box with a leaflet detailing how the aviation industry needs to prepare for ‘billions of new souvenir collectors’ and a locally crafted New Orleans themed flight mask.
If you would like more information please get in touch with us.
