RUGBY WORLD CUP 2015
We had a huge involvement in the Rugby World Cup from start to finish, touching nearly all aspects of the rugby union world championship.
Overview
Tasked with developing the look and feel of the 2015 Rugby World Cup, we were responsible for all external branding elements and fan engagement activities across 10 of the 13 tournament venues. Our dedicated Rugby World Cup team generated in excess of 10,000 individual artworks and managed the production and installation of over 16,000 branding elements such as banners, city dressing, wayfinding and the eye-catching “Welcome to Twickenham” display at Twickenham Bridge.
In addition to our branding for the World Cup, we designed, produced and delivered two 20-metre-high LED Twitterwalls at Twickenham, enabling fans to actively engage with the event, share their experiences via social media and, ultimately, raise the standard of rugby stadium branding across the UK.
