This summer, we helped bring to life the special event, Pokémon Go Safari Zone, in the city of Dortmund, Germany.
Pokémon GO Safari Zone
Project Overview
Pokémon Go Safari Zone is a summer event organised by Niantic and hosted by various cities around the world to engage Pokémon lovers with special zones and experiences.
For Dortmund’s edition, organised from the 30th of June to the 1st of July, our German team produced and installed branding across Westfalen park so that trainers could catch Pokémon and enjoy adventures in a colourful environment.
We branded the whole event including the entrance to wish trainers a warm welcome, the multiple WIFI towers that enabled free internet to all guests, the team base camps and the food and drinks tents where trainers reunited after their quests. The Pikachu Meet & Greet was a firm favourite with fans, as it was where trainers could personally meet one of the most iconic figures in the Pokémon world. Additionally, we produced a gigantic banner for the inflatable Airscreen, featuring different Pokémon to enhance the festive atmosphere of the event.
In order to help trainers in their pursuit of Pokémon, we installed a wayfinding system all over the Westfalen park including 24 Info-Towers.
Outcome
The two-day event represented a huge success, with more than 170,000 trainers attending in total. The event organisers were delighted as the park looked fantastic and trainers were enthused about how amazing the Dortmund event was, fully immersing themselves in the world of Pokémon, participating in the fun experiences in such a unique environment.
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