Under new ownership from 2017 and setting sights on promotion, Oud-Heverlee Leuven were looking to rejuvenate their Den Dreef Stadium to reflect their vision for the future.
Oud-Heverlee Leuven Stadium Re-brand
What first appeared to be a relatively straightforward stadium refresh soon presented a greater task. The project became a balancing act between Oud-Heverlee Leuven’s heritage and identity, and the more modern, commercial look of King Power.
Our primary objective was to find the common ground between King Power and Oud-Heverlee Leuven, fusing the owner and the club together to present their shared ambitions, promoting the relationship and vision for the future.
With the stadium assets and identity created and approved, we were able to create an application strategy formulated from a spectator journey, identifying opportunities to integrate and showcase the unified club, stadium and owners, ensuring effective and consistent coverage for each. We rejuvenated the stadium externally and internally, providing impact through new external stadium branding and internal dressing, as well as revitalising the reception area and dugouts. Oud-Heverlee Leuven F.C. now have a stadium brand they can be proud of, supporting their lofty ambitions.