Nissan wanted to leverage their sponsorship of the ICC Champions Trophy in an innovative and engaging way, enlisting us to provide the solution.
Nissan Sponsorship leverage at the ICC Champions Trophy
We created a digital version of their X-Trail model, which was placed into the Oval stadium for the entire duration of the ICC tournament. The digital Nissan then reacted to all the games, in real time. If there was a 4 or a 6, or a third umpire decision, custom animations played out along with the game. This allowed Nissan to be at the heart of the live action and fan engagement.
We also linked the car to social media, with a mechanic that allowed people inside and outside the stadium to send in pictures of them supporting their team to feature on the car, which were then sent back via social to be shared and to drive organic reach.
We put the product at the heart of the sponsorship activation like never before and with the use of social media, we were able to provide contextually relevant content within the stadium that reached a global audience of 1 billion people.