MORE TH>N asked CSM Live to create an event that celebrates dogs and cats and their unique behaviours and personalities – a kind of anti-Crufts. An important part of this was to generate shareable content.
MORE TH>N Bark in the Park
We created the award winning Bark in the Park, a cats and dogs Olympics and hosted the event in front of a capacity crowd of 2000 people. We designed, produced and installed the whole event and planned and ran the day.
This was an entirely unique and shareable event that provided outstanding reach for any brand let alone a pet insurance brand.
There was no prancing or paperwork, grooming or treat resisting, and certainly no sitting still. Instead, the animals were rewarded for doing what they love: digging flowerbeds, catching Frisbees, begging for food, dive-bomb in a pool and scratching furniture.
Not only was the show hugely entertaining for the visitors on the day but it was shared on line attracting 284,000 views on Facebook Live and nearly 1 million views on You Tube.