MLB LONDON SERIES
When Major League Baseball (MLB) held their first regular season games in Europe, we were tasked with the creating and delivering the first edition of the first London Series which pitched together two sporting heavyweights – The Boston Red Sox and the New York Yankees – at the London Stadium.
Overview
Our involvement spanned almost every element of this incredible event; from event marketing and gameday branding, to fan engagement and experiential, including the creation of the playball park which hosted over 10,000 fans in six bespoke baseball activities, such as VR baseball and pitching tunnels.
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