Lidl on the road, food festival, venue branding, brand activation


We work with Lidl to activate their brand across a  wide range of events across the UK, including but not limited to music festivals, food and drink festivals, Winter Wonderland and more. 


In 2022 alone, we helped deliver and activate Lidl’s brand across 37 events around the UK. From music festivals such as Tramlines, Boardmasters and Victorious Festival, getting muddy at Tough Mudder and taking Lidl Mudder obstacles to Bristol Balloon and Bournemouth Air Festival, indulging in the sun at Yorkshire Dales Food & Drink Festival, watching the fireworks at Birmingham Mela, and finally Winter Wonderland, there wasn’t much our team didn’t work on. Activations included the creation of Lidl’s ‘Bubbles & Bangers’ activation, involving setting out Lidl’s award-winning prosecco alongside deluxe hot dogs prepared by professional chefs, and the Lidl Mudder Zone – a fully-branded child-friendly Tough Mudder race.