Working alongside the supermarket Lidl, we engaged audiences in Manchester and Liverpool with an impressive Lidl Giant Bag for Life filled with fun, interactive experiences for the public.
Lidl Giant Bag for Life
Project Overview
In our latest collaboration with Lidl we helped them develop relationships with both new and existing customers through designing, producing, installing and managing a Giant Bag for Life at the Manchester Food and Drink Festival and at the Liverpool Giant Spectacular.
To support the gigantic build, we created enticing experiences that would bolster Lidl’s presence and form positive brand connections. In Manchester, we produced a French Wine Tour event where consumers could taste a selected range of Lidl’s French wines and a number of deluxe food items. In Liverpool, we organised fun activities including face painters, chocolate fountains and mask making, which families enjoyed and cherished.
Outcome
The Giant Bag for Life and the experiences we crafted left a long-lasting impression on customers and attracted positive coverage across the media. Lidl’s brand was reinforced, and the key message: ‘Big on Quality, Lidl on Price’ message was clearly promoted.
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