Tennis event branding, Queen's tennis tournament

LAWN TENNIS ASSOCIATION (LTA)

Working at the cinch Championships, Queen’s and Rothesay Classic, Birmingham in 2022, we delivered all tournament branding including wayfinding and general signage covering the Clubhouse, large-scale grandstands, press areas, hospitality and player lounges.

Overview

Our work with the LTA ranged from delivering 24,888 square meters of large-scale branding, over 900 directional signs and helping to launch their new marketing campaign Your Court Your Rules on Centre Court at Queen’s; to re-designing the look and feel of all the wayfinding signage to align with the LTA guidelines at the Rothesay Classic, Birmingham.

Following our successful work with the LTA in 2022, we have maintained a strong relationship and will continue to deliver tournament branding at Queen’s and Birmingham in 2023.

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