As Avon Tyres unveiled a range of new motorcycle tyre products at The Bike Shed in Shoreditch in front of key customers, manufacturers and brand ambassadors, our team were tasked with putting together a stunning display.
Launching Avon’s latest Tyres
The event, an exclusive product launch on the 7th of November, featured the latest additions to Avon Tyres’ extensive product range: the Avon Roadrider MKII; the new road-focused 3D Ultra Evo and track-focused 3D ULTRA XTREME SLICK and XTREME RAIN RACER.
We designed and produced an engaging environment, putting the spotlight on the new products and the impressive motorbikes as well as bringing Avon Tyres’ brand identity to the fore. Reflecting a changing and modern audience, Avon Tyres has shifted its focus to lifestyle, and this event reinforced this storytelling.
Dominic Clifford, Global Avon Motorcycle Manager, stated, “It is an exciting time for the Avon Tyres brand, with the introduction of the Roadrider MKII to defend our position in the sport touring bias market, and the 3D XTREME range to re-establish our position on the track. We look forward to delivering these tyres to customers in the near future.”