INTERNATIONAL BASKETBALL FEDERATION (FIBA)

Since 2015 we have been proud to have been managing and delivering the branding requirements for the International Basketball Federation (FIBA) across a number of events, including the Basketball Champions League worldwide and the Basketball World Cup 2019 in China.

Overview

One particular project we undertook was designing a dynamic brand identity for the FIBA Intercontinental Cup that would create a memorable and long-lasting image for the competition. From the arching lines moving through the event logo, to the fluid graphic language inspired by a series of dynamic basketball movements and the trophy itself, our approach was able to offer the flexibility to showcase the host nation and leave the legacy they desired.

Gallery

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