FIFA turned to us to provide an innovative interactive experience to engage fans attending the FIFA Club World Cup.
FIFA brand experience in Morocco
Project Overview
FIFA turned to us to provide an innovative interactive experience to engage fans attending the FIFA Club World Cup. Located in the Marrakesh Fan Zone, the 144 square meter structure allowed fans to have an immersive brand experience that was representative of FIFA’s vision, mission and values for world football at all levels.
The installation comprised of two key elements; the first of which was an interactive photo booth. Having registered their details fans could choose, via tablet, from a range of stadia backdrops and star footballers which provided the setting for their memorable photo. This unique image was then emailed to them to share via social media and act as a reminder of their FIFA experience.
Hologram
The second aspect was a unique experiential structure with a capacity for 75 people. Here fans viewed a highly emotive seven minute experience that incorporated film footage relayed onto a giant LED proscenium arch, plus animations and holographic images of the FIFA World Cup Trophy and Christian Karembeu, a previous FIFA World Cup winner. The experience got to the heart of FIFA’s mission and reflected the real passion of the game.
The project was an initiative of FIFA’s corporate communications department and our team, led by Richard Dale, collaborated with the FIFA Archive department to source some truly iconic and inspiring moments from football history to incorporate into the presentation. A portion of the structure had to be sourced in the UK and we then worked closely with local suppliers in Morocco to ensure a professional installation.
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