HSBC brand campaign #standforpride

HSBC & The Sydney Swans Annual Pride Game

Our team delivered the HSBC hospitality programme for the Australian rules football club Sydney Swans’ annual Pride Game at the Sydney Cricket Ground (SCG). As the Premier Partner for the Sydney Swans and the Official Match Day Partner for the annual Pride Game, HSBC used the occasion to provide 100 key customers in hospitality an opportunity to connect and speak on shared values of respect and inclusion.


As part of the hospitality programme, we project managed the hospitality branding scope and production in the Arthur Morris Room; talent management of MC and Ambassadors; and managed photography, videography, merchandise and staffing.