We delivered the 9th leg of the 2018 HSBC World Rugby Sevens Series at Twickenham Stadium, which saw 16 international teams battle it out to become champions of London.
HSBC London Sevens 2018
Project Overview
We were on hand to provide stadium branding at Twickenham for the penultimate leg of the HSBC Sevens World Series in London. We provided pitch side branding for major sponsors as well as all RFU and HSBC branding around the stadium and fan village.
We also delivered a sponsor activation for HSBC, which included the design and build of the ever popular ‘HSBC Hot Seat’. Themed on a London beer garden, the HSBC Hot Seat provided fans with ‘the best seat in the house’ by rewarding HSBC guests, customers and fans through social competitions and the HSBC Dance Cam.
Outcome
Over 81,000 fans were in attendance across the weekend and were treated to a sun-soaked showcase of exciting rugby sevens action with Fiji continuing their recent form to win their 4th leg in a row. With Fiji looking to wrestle back the series crown from South Africa, the event was streamed across the world and watched by millions as they tuned in to witness the worlds’ best sevens teams battle it out in London.
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