Formula E race track in Seoul


Since 2014, we have delivered an end-to-end consultancy and branding programmes for the FIA’s Formula E events around the world. 


To achieve our goals of increasing the growth of sponsorship revenue, our creative studio collaborates with Formula E’s inhouse design department to strategise and develop the brand identity, wayfinding and signage of the events, as well as designing an exciting look for both TV viewers and venue spectators across the globe. 

In line with our sustainability mission, we have also created a standard kit of parts for Formula E that is reusable at all events. These include trackside and related signage, as well as general branding covering the e-Village, media and VIP areas.