FIFA World Cup Brazil, Rio de Janeiro, event branding, wayfinding and signage


Our relationship with FIFA kicked off with the World Cup in Germany 2006, where we were commissioned to produce and install all of the stadium dressing and wayfinding throughout each of the ten host venues. 


This was followed by a similar remit for South Africa in 2010, Brazil in 2014 and France in 2019, each presenting their own unique set of challenges, which we overcame by developing partnerships with national and regional suppliers, enabling us to spread the load and reduce the risk of non-delivery.

Since then our work for FIFA has broadened to include the Women’s and Youth games around the world, where we regularly provide perimeter signage and other related branding. Integral to this is our provision of design development and creation of kit of parts for the event look programmes. 

This year we are preparing for the FIFA World Cup in Qatar, and the FIFA Women’s World Cup in Australia and New Zealand next year in 2023.