FAO Schwarz, interactive piano activation


Our work with Fao Schwarz at Selfridges involved the recreation of the grand piano from the scene in the Tom Hanks movie ‘BIG’ for the launch of the iconic toy brand’s store in the UK.


We were in charge of the development, engineering and fitting of the interactive piano display that both complemented and enhanced the one seen in the film.

The activation aimed to create a nostalgic, magical experience for both adults and children, and the launch was a huge success for Selfridges who stated: “it has had the largest social media covering of a display within the last five years.”