European Rugby Champions Cup, venue branding, stadium

European Professional Club Rugby (EPCR)

Over the course of 2017/18 to 2020/21 we scoped, proposed, produced and delivered all of European Professional Club Rugby’s Look and Feel and sponsor branding for their Challenge and Champions Cup Finals.


The scope of the project included the stadium bowl, media and press areas, team dressing rooms, players tunnel and all VIP entrances across finals that took place at San Mames (Bilbao), St James’ Park (Newcastle), Ashton Gate (Bristol), and Twickenham Stadium (London).

By working closely with local installation and production teams, we created a visually striking stadium experience that put EPCR’s Finals on a visual standard comparable to any of the other greatest tournaments in the world.