With a year to go until the 42nd Ryder Cup, we were on hand to help Thomas Bjorn and Jim Furyk, the team captains of Europe and United States, recreate Arnold Palmer’s famous shot from the Eiffel Tower.
The Ryder Cup: Eiffel Tower Driving Range
Project Overview
We branded all of the walls and floors turning the popular tourist landmark into a driving range for this special stunt. It was 41 years since ‘The King’ took his shot from the Eiffel Tower and it was intended to celebrate the 2018 Ryder Cup being held in France at Le Golf National for the first time next September.
Outcome
The event was broadcast on many golf channels and also by Sky Sports News, being seen by many sport and golf lovers around the world.
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