We provided end-to-end sports event branding for golf’s oldest championship.
The Open 2017
As the world’s best golfers battle to make the cut at Royal Birkdale, the R&A can be happy knowing that The Open is already creating unforgettable sporting tales on a stage that couldn’t look any better.
Building on the strong ongoing partnership, The Open once again used us to transform one of the finest links courses in England and deliver a world-class event for competitors and fans alike. As a global leader in creating and delivering live experiences, we were responsible for implementing branding and signage across the entirety of The Open 2017, including the 1st and 18th hole grandstands, tee signage across all 18 holes, internal fit out of the Autograph Zone and entrance for the Claret Jug Pavilion.
With each successful championship that passes, the 40-year relationship between The Open and us goes from strength to strength; with 2017 being the first of a new four-year agreement.