We have delivered the branding campaign for the fiercely contested home Ashes series since 2001, as part of our comprehensive work with the ECB.
Multi-level branding for The Ashes 2015
On the pitch, we delivered branding for the stumps, the boundary ropes and the cool boxes around the pitch. We also provided the branded staging for the end of match presentation and the overall winner’s board and staging at the Kia Oval at the end of the series. Additionally, for the Saturday of the fifth test at the Oval, we rebranded the whole ground to turn it completely blue as part of a fundraising appeal in support of Cricket United. Off the pitch, we branded all ground level and second tier signage around each pitch, the posters around the ground, the time units, the indoor and outdoor press conference backdrops, the trivisions and the early morning practice nets.
The end-to-end solution we provided for delivering the Hardy’s and Waitrose concession trailers had a huge impact on the fan experience at each ground. The trailers were designed in order to create an unique experience of Waitrose and Hardy’s products. The Waitrose concession was an interactive culinary showroom where live cooking tutorials were put on, with TV screens showing cricket footage and a balcony seating area on top of the trailer, whilst the Hardy’s trailer showcased the rustic and traditional values of their brand and product. CSM Live also oversaw the same ground branding for the Women’s Ashes Series that was played after then men’s series finished.
Case Study Statistics
- 400 perimeter boards at 5 Test match grounds, covering 25 different sponsors
- Over 1000 hours worked on site & over 1000 miles traveled to services the matches
- Nearly 1.5 million TV viewers