We worked with the European Tour to create the best live experience for fans and competitors alike.
The BMW PGA Championship 2017
This all contributed to a high quality and entertaining tournament with drama throughout the four days of competition. It culminated in Sweden’s Alex Noren claiming the coveted trophy with a course record, 10 under par 62, to win on the final Sunday of the tournament. He finished two shots ahead of Francesco Molinari (-9) on 11 under par.
The close collaboration between the European Tour and us meant the client needs were clearly understood, allowing the artwork for such items as the impressive 18th hole grandstand to be designed and delivered early. This helped minimise disruption and ensure the highest quality experience for competitors and fans alike.