Our team effort brought colleagues from Oman and Dubai to support Doha on a prestigious project for client Wasserman.
FIFA World Cup 2014 Fanzone in Qatar
Project Overview
A purpose built tent with retractable roof was transformed into the Brazil 2014 FanZone to screen live World Cup matches, and showcase Qatar’s innovative cooling system ahead of the World Cup 2022.
We installed digitally printed dye-sub fabric and hi-res vinyl throughout the venue – vibrant splashes of colour enhancing the country’s largest LED panoramic screen, its biggest football table and wall-to-wall Astro Turf.
Outcome
After their first walk round, organisers Qatar Supreme Committee for Delivery & Legacy demanded branding across every blank surface, keeping Project Manager Eamonn Nally on his toes, and supply partners Prolab and Qatar Neon working round the clock. Other challenges included the rigorous health and safety restrictions, and sweltering on-site conditions when the innovative (and very expensive) cooling system was switched off.
Last-minute items almost doubled the original spec with the final fit including 5000 linear meters of fencing scrim, 26 flags at 1m x 5m, 77 way finding signs and three bespoke standalone metal sail structures, the tallest measuring 4m high. Eamonn rated the project very successful, reporting that “Wasserman said it was a fantastic job and thanked us for our commitment and hard work”.
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