Commonwealth Games in Birmingham 2022

(2014, 2018, 2022)

Working across three consecutive editions, we have scoped, produced and installed event look and branding, wayfinding and signage, and city dressing for the Commonwealth Games. 


Tasked with dressing all fourteen competition venues for Glasgow 2014, we implemented branding across each field of play, stadium exterior and beyond to the take the Games outside of the venues and into the city of Glasgow.

The seamless delivery of the 2014 Glasgow Commonwealth Games has led to a longer-term relationship with the Commonwealth Games. We were appointed as the Official Provider of Look, Wayfinding and Signage for Birmingham 2022, and have now signed an agreement to become the Preferred Supplier for the 2026 and 2030 events.