Britsh Airways rugby brand activation at Twickenham Stadium

British Airways

British Airways wanted to promote their partnership with Twickenham Stadium whilst engaging executive club members and rugby fans in attendance at England home games during the Autumn Internationals and Six Nations.


In order to go about this, we designed, built and managed the entire Twickenham experience. This included the creation of large fan zone structures, involving two main components: “The Clubhouse” bar and a series of immersive rugby themed games, which successfully captivated both audiences of England Rugby and British Airway.