ATP Cup, stadium branding, flag poles


Our team were tasked with delivering the look and feel of the inaugural ATP Cup in Sydney: an international men’s tennis event that hosts 24 competing nations. 


Engaged by Tennis Australia, our large scope of work included the design, production and installation of all branding events and hospitality fitouts, as well as addressing sustainability through the use of durable substrates that store well for use in future years.

All the elements of design and implementation our team produced across the Sydney Olympic Park Tennis Centre were captured through worldwide broadcast and media coverage, reinforcing the messages portrayed of team, passion and country within the ATP Cup branding and contributing to the global success of the event.