Aston Villa, Part of the Pride, fan village, venue branding


We were tasked by Aston Villa football club with rejuvenating their home stadium, Villa Park and returning it to its former glory. 


We achieved this by developing a venue identity to put the pride back into the stadium; celebrating heritage, modernizing the look and feel, and connecting the fans, staff and players.

As part of the rebrand, we also created a series of unique Villa Park assets – such as image treatments to celebrate the stadium’s history, club legends and current stars – and a hierarchy of fonts to run throughout the venue that delivers impact, engagement and functionality.

For more information on our approach, vision and execution of stadium rebrands, take a look at our Stadium Book. It features six in-depth case studies of our work in and around stadiums, and how we help elevate the experience of staff, fans and players.