We were tasked by Aston Villa football club with rejuvenating their home stadium, Villa Park and returning it to its former glory.
We achieved this by developing a venue identity to put the pride back into the stadium; celebrating heritage, modernizing the look and feel, and connecting the fans, staff and players.
As part of the rebrand, we also created a series of unique Villa Park assets – such as image treatments to celebrate the stadium’s history, club legends and current stars – and a hierarchy of fonts to run throughout the venue that delivers impact, engagement and functionality.
For more information on our approach, vision and execution of stadium rebrands, take a look at our Stadium Book. It features six in-depth case studies of our work in and around stadiums, and how we help elevate the experience of staff, fans and players.