In collaboration with IMG, we planned, produced and delivered impactful sports event branding for the Aberdeen Asset Management Ladies Scottish Open.
Aberdeen Asset Management Ladies Scottish Open 2017
Based on our vast experience and expertise in golf we were selected by IMG, who manage the operations for the Aberdeen Asset Management Ladies Scottish Open, to deliver the branding for the event co-sanctioned by both The Ladies European Tour and Ladies Professional Golf Association.
Using our knowledge of Dundonald Links, North Ayrshire, which also hosted the 2017 Men’s Aberdeen Asset Management Scottish Open, we successfully supported IMG with the scope planning and artwork design.
With the event fully defined and designed, we then brought it to life by producing and installing all tournament branding and signage items such as the tee sponsor boards, scoreboards, grandstand branding and wayfinding. This all led to a vibrant and impactful experience for the tournament sponsors and spectators.
- Over 100 sponsor boards installed
- 250m Fascia fitted
- Over 750m2 of Vinyl applied
- Over 150m2 of PVC installed
- 40 flags & 78 pin flags produced
- 30 vehicles branded
- 0ver 80 directional signs
It was our first year working with IMG on one of the most prestigious events in Ladies golf, where 15 of the world’s top 30 players participated. We were therefore delighted that the Aberdeen Asset Management Ladies Scottish Open fought off competition from other renowned events, such as the European Rugby Champions Cup Final Weekend and the World Badminton Championships, to win 2017 Sports Event of the Year at the Sport Scotland Scottish Sports Awards.
As the event grows in stature, the 2018 edition will take on a new name as the Aberdeen Standard Life Ladies Scottish Open, following the merger of Aberdeen Asset Management and Standard Life. The 2018 tournament will take place at Gullane Golf Club, 26-29th July and will again be co-sanctioned by the LET and LPGA.