France’s Women’s World Cup sets fan experience first
The 2019 FIFA Women’s World Cup got off to a perfect start for the host nation on Friday, and France’s staging of the tournament is also setting a first from a fan experience perspective. Along with Paris and Lyon, the cities of Grenoble, Le Havre, Montpellier, Nice, Reims, Rennes and Valenciennes will stage games – and fan-facing activations and campaigns are at the heart of the hosting strategy.