BASKETBALL WORLD CUP SETS NEW BENCHMARK FOR FANS
The 2023 Basketball World Cup has served as a landmark event for the International Basketball Federation (FIBA).
Taking place in the Philippines, Japan and Indonesia, the tournament’s opening game on August 25 shattered the event’s attendance record as 38,115 fans took to the vast 50,000-seat Philippine Arena in Ciudad de Victoria to watch co-hosts the Philippines fall to an 87-81 defeat against the Dominican Republic.
BRAZIL SET TO WELCOME NBA’S LARGEST FAN DESTINATION
The National Basketball Association (NBA) and Nacional Parque Basquete Brasil are poised to launch the North American league’s largest fan destination in the world later this year in Brazil.
BRANDING DESIGN IN THE SPORT INDUSTRY – BASKETBALL CHAMPIONS LEAGUE FINAL FOUR
We interviewed our Creative Team’s Art Director, Sam Cook, to understand the process of creating a brand identity for a world-class sports competition: the Basketball Champions League Final Four.
