The organisations first began working together in March 2020 when CSM Live become the first ever sponsor of the Women in Sport Podcast.
This year, CSM Live and Women in Sport will collaborate to produce a series of podcasts, host a live event and also conduct whitepaper research that highlights the successes and obstacles experienced by women in sport at all levels.
The year kicked off with a podcast focused on the Beijing 2022 Winter Olympics, where Team GB have included the highest number of female athletes to date. This podcast explored how we can make winter sports more accessible, the importance of investment and visibility, and how these sports teach girls to overcome fear and risk-taking which is vital for building resilience.
The next podcast will amplify the messages of International Women’s Day, in line with this year’s theme of #BeatTheBias. A special panel of guests will comment on the findings of a recent study into girls’ participation in sport and provides insights into how we can create more sporting opportunities for teenage girls and young women.
Stacey Knight, Commercial Director at CSM Live, said: “We are incredibly excited to be collaborating with Women in Sport again. It is an area we at CSM Live are incredibly passionate about. This partnership represents a mutual core belief that sport has the potential to be a driving force in empowering women and girls.
We have a fantastic line up of podcasts and events for the year ahead, covering a range of topics and sports.
As we see the world opening up again, including sport and sporting events, this is an important time to continue driving the agenda to bring about change.”
Wendy Hawk, Head of Communications and Fundraising at Women in Sport said: “It is fantastic to have the ongoing support of CSM Live.
Having the backing of such a forward-thinking organisation enables us to continue creating enlightening and impactful content to drive gender equality through sport.
CSM Live are very much aligned with our vision to create a world in which no one is excluded from the joy, fulfilment and lifelong benefits of sport.”